According to data from Circana BookScan, Bible sales in the United States increased by 22% in 2024. The previous year, 13.7 million copies were sold.
This increase is well above average, and everything points to a growing demand among Generation Z and college students. According to Amy Simpson of Tyndale House Publishers, young people, in search of stability, turn to the Bible as a possible source of wisdom and comfort.
This boom may also have been driven by public figures or social media, like, for example, Donald Trump declaring the Bible as his “favorite book”.
BAM
TR: GS
