Students come from around the globe to study at Rome's pontifical universities, but a new course launched by the Pontifical University of the Holy Cross is available to anyone, anywhere,with a computer.
The course is titled “Institutional Communication of the Church: Management, Relations and Digital Strategy.” It aims to equip individuals with tools and strategies to promote the work of their organizations.
GIOVANNI TRIDENTE
Professor, Pontifical University of the Holy Cross
This course aims to teach some basic fundamentals of institutional communications in the Church, which is the focus of our department. There will also be lessons on management on shaping the direction of institutional communications.
Professor Tridente will teach the course's module on external communications and media relations. He says the project is intended to support those who advance the Church's mission at all levels.
GIOVANNI TRIDENTE
Professor, Pontifical University of the Holy Cross
[We are looking] to reach everyone who plays a role in institutional communications, through dioceses, conferences, and also in non-profit organizations and those working in pastoral care. People who may not have an academic background [in communications], but who want to learn basic skills to help the Church in her mission to communicate with others.
The Pontifical University of the Holy Cross is launching the free online course to mark 25 years of its institutional communications department. It's a field which Professor Tridente says is fundamental to the Church's identity.
GIOVANNI TRIDENTE
Professor, Pontifical University of the Holy Cross
Communication is central to the Church. One could say that the Church is communication, because it conveys the eternal content which is the Gospel. So we can't separate communications from the Church's mission to evangelize. It is an inherent part of the reality of the Church.
The interactive course will begin on September 13. It offers flexible hours and lesson plans to share its resources with as many people as possible.
https://en.pusc.it/csi/mooc2021
JM
